Michael R. Solomon

Posts Tagged ‘marketing’

Managing for Media Anarchy: The New Map of Digital Real Estate

In Consumer Behavior on June 1, 2017 at 1:48 pm

 

Published as a guest post on Jamie Turner’s blog, The 60 Second Marketer:

When people discovered that dropping Mentos candies into a bottle of Diet Coke creates a geyser that shoots 20 feet into the air, more than 800 videos flooded the Internet to document the volcanic possibilities.  

To read more, please visit:

http://60secondmarketer.com/blog/2017/06/01/managing-media-anarchy-new-map-digital-real-estate/

 

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When Lo Cal is a No Go

In self-concept digital identity marketing advertising on May 11, 2017 at 9:33 am

Weighing scales

The way an offering is presented carries a lot of weight. To read more, please go to http://www.michaelrsolomon.com/blogs/

DO Make a Spectacle of Yourself

In Consumer Behavior, Uncategorized on May 4, 2017 at 9:29 am

TEXACO STAR THEATRE

One approach to break through the advertising clutter and ramp up consumers’ engagement with a brand is to create a spectacle, where the message is itself a form of entertainment.  In the early days of radio and television, ads literally were performances—show hosts integrated marketing messages into the episodes. Today live advertising is making a comeback as marketers try harder and harder to captivate jaded consumers:

  • Jimmy Kimmel did a skit on his night-show program about Quiznos Subs.
  • Axe body products sponsored a posh Hamptons (New York) nightclub for the whole season where it became The Axe Lounge with branding on the DJ booth and menu and Axe products in the restrooms.
  • A British show broadcast a group of skydivers who performed a dangerous jump to create a human formation in the air that spelled out the lettersHOND and A.
  • Honda built a musical road in Lancaster, PA; grooves in the cement create a series of pitches that play the William Tell Overture when a car drives over them.
  • A public health campaign to promote awareness of colorectal cancer erected a 20-foot long inflatable colon in the middle of Times Square.
  • In Hollywood 500 guests showed up for what they thought was the debut of a new TV series called Scarlet. The event was in reality part of a new campaign for LG Electronics’ new line of Scarlet TVs.

It pays to turn your audience into part of the show.  Do make a spectacle of yourself!

 

 

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